United Parcel Service (UPS), a global shipping and receiving firm based in the United States, is considering a debut in the metaverse. Mike Kondoudis, a trademark attorney specializing in non-fungible tokens (NFTs), confirmed the news through Twitter. United Parcel Service, The UPS Store, UPS, and the UPS Logo were all registered as new trademarks by the corporation.

On April 5, UPS submitted trademark and patent registrations with the United States Patent Office (USPTO). The applications span a diverse range of virtual and non-financial products and services. UPS believes in the metaverse’s potential, as seen by the patent filings. UPS focuses on offering NFTs and crypto-collectibles, as well as NFT-backed multimedia, virtual retail outbound logistics, virtual apparel, packages, vehicles, airplanes, and sports collectibles, as well as storefronts for digital products and NFT-backed media and retail storefronts selling digital goods.

UPS is building its trademarks and brand for the virtual economy, according to Mike Kondoudis, a non-fungible token (NFT) trademark attorney. The company’s objective is to become a dominating player in the metaverse. UPS’s patent applications may result in a flood of identical applications from the transportation, logistics, and parcel delivery companies.

He concluded, “We foresee an increase in trademark registrations for NFT and virtual goods & services from the transportation, logistics, and delivery service sectors in the next year as businesses appreciate the need of Metaverse protection.”

The metaverse is exploding in popularity for a variety of reasons, one of which being the admission of world-class creatures into this digital environment. Additionally, brands in the fast food, fashion, music, technology, and entertainment industries have lately applied for trademarks relating to the metaverse. McDonald’s, KFC, Pizza Hut, Taco Bell, Wendy’s, and MasterCard all made metaverse brand registration movements this year.

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Clothing manufacturers, including Under Armour, have also applied for comparable patents recently. These include virtual retail outlets, virtual clothes, footwear, headgear, and athletic items.