With the introduction of Crayta on Facebook Gaming, Meta has escalated its metaverse push. The Roblox-like gaming platform enables users to make and play games in real-time with their friends.

Crayta is an easy-to-use developer kit that allows customers to build a metaverse game for mobile and desktop platforms.

Crayta, which debuted on Google Stadia in 2020 and will be available on the Epic Games Store on PC in 2021, offers hundreds of user-created games and virtual reality worlds for users to play and interact with. It also includes a simple framework that allows anybody to design their games and experiences from the ground up collectively.

Zuckerberg joined Crayta designers in-game to recreate Meta’s headquarters campus courtyard, Hacker Square, equipped with mini-games and amusement park attractions, for the announcement. During the construction, Zuckerberg and the creators discussed the fate of the creator ecosphere, the emerging component of gaming creators as world builders, the long-term focus for the metaverse, Facebook Gaming’s cloud infrastructure and its implications for having to deliver metaverse experiences and other topics.

In June 2021, the business purchased Unit 2 Games, the studio behind Crayta. The financial parameters of the sale were not disclosed, although the acquisition included the whole Unit 2 Games crew. Crayta was first available only on Google Stadia, but Crayta was later added to the Epic Games Store last year.

“Historically, if you wanted to run anything like this in this high quality of a 3D technology, it would be incredibly impossible to display on a browser or phone, but being able to do it with cloud infrastructure and then send it down across the network after having already rendered it in the cloud is a pretty big advance,” Meta CEO Mark Zuckerberg said in a video discussing the debut.

Crayta is now accessible on Facebook Gaming’s cloud streaming service, eliminating the requirement for players to download the game to their device to play it. Instead, anyone with a Facebook account will be able to access the free-to-play game creation platform.

According to the business, Crayta’s platform may be used to design and publish a basic multiplayer game in as little as 15 minutes without coding or other technical expertise. In addition, the platform allows up to 20 individuals to work on games simultaneously.

Meta’s continuous commitment to the metaverse is seen in the introduction of Crayta on Facebook Gaming. Although a real “metaverse” may not yet exist, Zuckerberg and Meta have used the term frequently in the last year, even motivating Meta’s recent corporate branding makeover.

Meta unveiled financials for its Reality Labs subsidiary for the first time earlier this year, revealing that it lost more than $10 billion last year. Furthermore, the firm stated that it anticipates its losses to increase this year, implying that Meta has virtually unlimited funds to spend on expanding up the metaverse and presumably has plenty of time to do so ahead of other smaller enterprises.