VeChain has agreed to become the first official layer 1, or base layer, blockchain partner for mixed martial arts organization UFC, giving the Foundation unprecedented access to key UFC assets ranging from live events, including telecast functionalities and in-arena endorsement, to original content distributed through UFC‘s popular digital and social channels.

VeChain will have considerable brand awareness among an expected 900 million TV consumers in 175 countries that watch UFC broadcasts, thanks to UFC’s extensive global network. VeChain is a real-world blockchain applications pioneer with worldwide operations in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States.

Strategic partners’ skilled compliance counsel paired with strong developing skills VeChain has formed alliances with significant corporations such as Walmart, Bayer, BMW Group, BYD Auto, LVMH, and others, according to PwC and DNV.

“It is a historical moment when VeChain, the Layer 1 public Blockchain with the highest enterprise adoption, joins up with the fastest rising game to increase awareness that blockchain technology is crucial in helping achieve major global objectives, such as sustainability,” said Sunny Lu, VeChain’s co-Founder and CEO. “This is the start of a multi-year partnership with UFC, and we look forward to changing the world together.”

As part of the agreement, VeChain will hold the UFC’s official fighter rankings titles, renamed “UFC Rankings Powered by VeChain,” as well as a branded presence within the fighting ring at all events.

VeChain will also be featured on big digital displays on-site. Furthermore, both organizations will produce material for the UFC’s social media and other digital channels, which the UFC expects to reach 200 million people.

UFC will boost VeChain’s awareness at live events with two more high-profile activations. VeChain will have a brand presence inside the world-famous Octagon® at all 42 UFC events each year and Dana White’s 10-event Contender Series. VeChain will also be marketed in-person at all UFC events, including prominent, dynamic branding on UFC Fight Deck.

The new cutting-edge LED decking displays located around the Octagon improve the spectacle of UFC events by integrating exciting lighting effects, graphics, animation, video, and more.

Furthermore, UFC and VeChain will work on a variety of unique and original content showcasing UFC talent and athletes, which will be distributed via UFC’s prominent social media channels and online platforms, reaching roughly 200 million followers globally.

UFC will also provide VeChain exclusive access to UFC’s cutting-edge amenities, such as the Performance Institute and APEX, to create once-in-a-lifetime corporate events and activities. UFC and VeChain will collaborate to generate VIP sweepstakes promotional offers for fans to attend UFC’s biggest events.

UFC athletes will also profit from the partnership, which includes an annual Brand Ambassador fund with considerable paid marketing possibilities for active UFC athletes.

An annual “Brand Ambassador fund” will also provide paid chances for UFC athletes to participate in VeChain marketing initiatives.