NFTs are much more than digital artwork. Bored & Hungry Restaurant demonstrates how an NFT’s intellectual property may be converted into a variety of brand and economic ventures.

The world’s first Bored Ape Yacht Club restaurant, Bored & Hungry, debuted in Long Beach, California. Prior to its launch, the one-of-a-kind idea declared on Twitter that it will take not just ETH (Ethereum), but also $APE (ApeCoin). It is also the first establishment to take the $APE virtual currency as payment.

Bored & Hungry bills itself as a “smash burger-themed idea” in collaboration with Belief Burgers and Houston musician Bun B’s Trill Burgers , and consumers may pay with Ethereum or ApeCoin.

Ethereum or ApeCoin

Because you can’t eat on Web3, Andy Nguyen, a restaurant businessman and Web3 fan, created an innovative means of bringing the NFT network together: the Bored & Hungry IRL restaurant, which will launch as a pop-up in Long Beach, California.

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Andy Nguyen, an Orange County-based culinary entrepreneur, designed the 1,700-square-foot eatery. Armed with the intellectual property of the Bored Ape Yacht Club, Andy Nguyen altered the venue to demonstrate how well the commercial possibilities of the BAYC and NFTs can be translated into the real world through his enterprise. NFTs from the Bored Ape Yacht Club are a Web3 status sign. Snoop Dogg, Jimmy Fallon, Paris Hilton, Madonna, Stephen Curry, and Shaquille O’Neal are among the celebrities who possess at least one.

“The idea is to give back to the expanding Web 3.0 society and open the doors to individuals who seek to learn a little more about the new Web 3/NFT environment,” Nguyen explained. “It is our obligation to educate the public about this future global reality and illustrate to them that this IP can be turned into a brand/business. Getting rid of the stigma of ‘It’s just a jpg.'”

The Bored & Hungry restaurant will be active as a pop-up for 90 days, powered by Bun B’s Houston Smashburger idea, Trill Burgers, and SoCal vegetarian fast-food brand Beleaf Burgers.

The validated BAYC (Bored Ape Yacht Club) holders will receive a complimentary combination lunch. MAYC (Mutant Ape Yacht Club) members will receive complimentary burgers.