Another day, another development in the Metaverse. Again, the competition is cut-throat, with every next brand participating in the Metaverse race. As a result, new applications are being filed for patents and trademarks in the Metaverse almost daily.
With virtual food already being a thing, it’s only evident for beverages to get involved in this race. Brands like McDonald’s, Chipotle, etc., looming in the Metaverse and serving delicious food, the need for drinks to complement them is being significantly felt.
Grabbing this opportunity, beverage company Almond Breeze has announced a new NFT drop, aiming to take advantage of the ‘ape NFTs’ success. The statement arrives when lots of brands develop new and innovative ways of discovering niches in the Metaverse.
Almond Breeze has grown into a big deal in the Metaverse, particularly among bored apes. So the company is now trying to satisfy its thirst by introducing #Apefuel, a new effort to make it “the official drink of the metaverse.”
The road map is also evident. Almond Breeze is launching a total of 1,000 free NFTs, comprising three rare, randomly selected NFTs that come with a subscription for a yearlong supply of Almond Breeze Blended With Real Bananas. In addition, 5% of each resale will be donated to Future Farmers of America to support the next generation.
“Almond Breeze Blended with Real Bananas is the favorite product amongst our online community, and we look ahead to making it accessible as art in the Metaverse. But, these digital apes require fuel, and we’re here to quench their thirst,” says Micah Keith, Group Marketing Manager at Blue Diamond Growers for Almond Breeze.
The art traits, road maps, and owner perks are vital elements of an effective NFT project. The #APEFUEL project is a collection of original art inspired by the standard styles and techniques of ape NFTs and was created by TBWA\Chiat\Day LA for Blue Diamond Almond Breeze.
The NFTs are available for everyone on 16th March 2022 and will be free to purchase. The waitlist will open on 9th March at almondbreeze.apefuel.io, and those on the list will get early access on 15th March.
The Metaverse is the next iteration of social media, opening up prospects for branded experiences in touchpoints that mirror those in the real world. Brands that succeed in embedding their products in virtual environments, and creating exclusive experiences, will profit from the community garnered. Through this project, Almond Breeze wishes to make its spot as the official drink of the Metaverse.
Numerous celebrities, including Snoop Dogg, Jimmy Fallon, and Eminem, have spent excessive amounts to own a Bored Ape and flaunt it on social media. Last year a super-rare Bored Ape NFT sold for over $3.4 million at Sotheby’s. The Bored Ape Yacht Club is the initiative that has all alone seeded the Metaverse with apes.
“We’re only scratching the surface with NFTs. We will see more and more executions that connect the physical and virtual worlds and flex from art to utility in the future. For example, suppose we’re spending our lives in the Metaverse. In that case, it only seems sensible for a brand like Almond Breeze to be there, having established itself as the official drink of the Metaverse with support from the community,” explains Bert Marissen – Creative Director at TBWA\Chiat\Day Los Angeles.
Author: To The Verge Team
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