Starbucks is ready to embark on an adventure into the metaverse. The CEO would not elaborate, but whatever it is, it will be done by the end of the year. Many conventional firms have been drawn to the metaverse, and many are now providing a new method for their consumers to interact with the virtual world. Starbucks is the most recent well-known company to join the metaverse.

Starbucks CEO Howard Schultz, a wealthy entrepreneur, disclosed in an Open Discussion on April 4, 2022, that the business expects to join the NFT industry by the end of 2022. The business verified the information a few hours later. Starbucks CEO Howard Schultz was just re-appointed. He indicated that Starbucks will use NFTs and the Metaverse in their business plan in the near future.

Schultz asked the crowd how many of them had heard of NFTs during his address. He also wanted to know how many of them had been associated with NFTs or invested in NFTs. Despite the fact that the audience became silent, Schultz noted that the environment was new and that Starbucks had the greatest resources and collections to help people navigate it.

“I can’t think of a single firm, brand, celebrity, or influencer that is seeking to build a digital NFT platform and business that has the treasure trove of assets that Starbucks has, from collectibles to the company’s whole history”, said Howard Scuhltz.

Starbucks may become even more crypto-friendly as a result of Schultz’s recent position as CEO. It is imperative to note that all other mainstream firms are not just supporting NFT drops, but also developing new crypto experiences such as metaverse shops and cooperation with other crypto initiatives.

The benefits of NFT integration to the Starbucks brand have been discussed by Schultz. Starbucks, according to the executive, is more than just a beverage company; it is a corporation with a long history, a rich past, and numerous collectors all over the world. Starbucks NFTs, according to the CEO, will be more competitive than those now on the market.