The renowned supercar Aventador is nearing the end of manufacturing as Automobili Lamborghini prepares to electrify its whole lineup in 2023 and 2024. In Associate in Nursing unprecedented project, the Italian trade name is auctioning off the final Lamborghini Aventador LP780-4 Ultimae motor car ever created, moreover as a one-of-a-kind NFT, together with 2 of the generation’s most picture creators, modern artists Krista Kim and Steve Aoki, and universal brand storytelling agency [INVNT GROUP].
The Lamborghini ‘Ultimate’ drop is the very first 1:1 NFT supercar in the world, marking the turning point for Lamborghini and bringing the roaring bull into the digital age. Lamborghini is auctioning off a supercar associated with an exclusive NFT for the first time, before the Italian luxury brand’s flagship model will become a V12-powered plug-in hybrid.
Privileges Given to the NFT Collector
The lucky collector will be a part of the iconic Lamborghini legacy and will have access to VIP amenities such as exclusive digital teasers of upcoming edition Lamborghini designs, a personal tour of the Muse Lamborghini, and a digital “Meet and Greet” with Krista Kim and Steve Aoki , among other things. Only one collector will acquire the greatest 1:1 NFT Lamborghini collectable, which will be passed down through generations.
Stephan Winkelmann, CEO of Automobili Lamborghini, emphasized the connection that prevails between the Car Company and the NFT community when creating the 1:1 NFT announcement. “Lamborghini and the NFT community are incredibly complementary because we share similar principles. We’re both youthful, inquisitive inventors on the search for unique business opportunities and technological solutions”, he explained.
Winkelmann went on to say that the idea is noteworthy since Lamborghini is one of the first automobile companies to enter the sector in this manner. “This initiative is incredibly unique for us because it is a real first, a road that no one has ever traveled,” he explained.
Read More: What Are NFTs, And How Do They Work?
Winkelmann continued by detailing how the company’s entry into NFTs matches with its long-term plan. ” In fact, our entry into this community is based on a long-term strategy to focus mainly on projects that express the passion of Lamborghini, the emotion for our brand, as well as for our supercars into the digital world – not seeking profits as the primary goal, but positioning Lamborghini for what it is: brave, genuine, and unexpected,” he said.
Author: To The Verge Team
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