The world is changing digitally, and one may be left behind if they aren’t meticulous and aware of the technologies in the surrounding. These entail the rising use of blockchain technology across industries and the talks around the world wide web 3.0.
The early 2000s saw the evolution of the internet’s earliest version become Web 2.0. Subsequently, with the beginning of the 2000s third decade, the idea of a new iteration of the internet: Web 3.0, began to take shape, and the global epidemic acted as a catalyst for digital modification and innovation.
People have been rethinking the status of data ownership, safety, security, data privacy and more. In this context, social media in Web 3.0 has been a captivating subject for many.
Content creators and social media enthusiasts wonder how Web 3.0 social media could alter their experience of these platforms? Would a new Web 3.0 social network replace the existing social networking sites, or would the changes occur only in the backend architecture?
In this article, we try to attempt to understand the relationship between Web 3.0 and social media. And after that, delve deeper into comprehending how web 3.0 is changing social media. So, read till the end to learn interesting possibilities that exist for Web3 social media!
Before understanding how Web 3.0 will change social media, learning how these two are related will be convenient.
Firstly, the presence of Web 2.0 initiated the origination of social media. The read and write feature of the Web 2.0 version of the internet empowered the users to create content and share their work on social media platforms.
Therefore, social media is a Web 2.0 breakthrough, which led to a user-generated web.
Web 3.0 will be an evolved version of Web 2.0 internet, and that’s how Web 3.0 and social media are related through a common link to Web 2.0.
Being an invention of the previous internet generation, which is gradually receding, web3 social media will be different than web2 social media in terms of how it works and the terms and conditions governing the platforms.
Effect of Web 3.0 on Social Media
Now that we’ve understood how Web 3.0 and social media are connected, it’s time to know how the new iteration of the internet could bring about a new reform in how the social networking sites a majority of the world uses extensively work.
Web 3.0 is all about decentralization and distribution of information and ownership. Until now, big corporations would use consumer data for advertising and draw huge sums of money from their users’ information.
The advent of Web 3.0 would prevent such manipulation of consumer data and could re-distribute the economic benefits from activities like advertising and promotion in a comparatively better way.
The change in social media with Web 3.0 would come about because of blockchain technology. As we know, blockchain technology enables a mechanism of decentralized and distributed processing and storage of information, rather than at some central hub. It is the driving technology behind NFTs and cryptocurrencies.
Therefore, Web 3.0 social media would also be powered by blockchain technology. Social media in Web 3.0 would enable interaction between the users through peer-to-peer blockchain-based social networking. This change could happen if the existing social media applications alter their basic architecture and shift to blockchain technology.
However, alternatively, some thinkers in the Web 3.0 field believe that it is quite probable new networking sites that would work on the guiding principles of decentralization and ownership of information might replace the existing Web 2.0 social media platforms.
A Web 3.0 Social Network Site
Moving forward, let’s now explore how a Web 3.0 social media platform could essentially work and what could be some of its distinct features.
All the social media Web 3.0 applications would primarily have three central features. These have been enumerated and explained below.
1. DATA PRIVACY
Data privacy in Web 3.0 social media implies that no third party would be involved in the users’ affairs, as in what they share and how. The users could make their decisions, keep their information private, and share only the details they feel comfortable sharing.
The feature of data privacy also aids in the resolution of the repression of free speech caused by Web 2.0, under which content is regulated and manipulated largely. However, on Web 3.0 social media, users could share their work and express their views however they wish, with whomsoever they want, without the dread of being reported or banned.
The decentralized nature of blockchain technology would make Web 3.0 social media less monopolistic. It would allow users to enjoy more control and autonomy over the information they share and receive.
In addition, the provision of DAOs or Decentralized Autonomous Organizations for the new Web 3.0 social network would help ensure that the platform’s terms of acceptance and usage are all decided and driven by the user community rather than being governed by a corporation.
3. WEB 3.0 COINS
Social media on Web 3.0 might use Web 3.0 coins or cryptocurrencies as rewards for the users, content creators and influencers. So there are a lot of possibilities that people can explore in the area of Web 3.0 social media and cryptocurrencies.
For instance, people with a profile on the platform could get coins for opening an account. In addition, they could buy a coin of their favorite personality on the Web3 social media, just like the feature of following on Web 2.0 or engage in other kinds of exchanges.
Besides, Web3 social media platforms would be free from hacking issues. It would be so because the entire working mechanism doesn’t involve any third party for functions.
Moreover, any information or transaction is distributed across the network and verified by all participatory nodes. Therefore, it becomes very difficult to hack the system.
Web 3.0 for Social Media: The Challenges
Before forming an opinion on any subject, one should consider two sides of a coin. The same applies to the context of Web3 social media.
While there are many advantages that Web 3.0 brings to the table, certain challenges do exist, which, if not addressed properly, could become a disadvantage for Web 3.0 social media and other systems.
The challenges to Web 3.0 social media are as follows:
- In order to use social media on the blockchain-based decentralized Web 3.0 ecosystem, the users would have to upskill and familiarize themselves with the new technology, with can be a bit challenging, understanding how it’s generally difficult for humans to adapt to a change.
- Another challenge is that these technologies are quite complex and intricate. Therefore, beginners might find it difficult to use the platforms and regulate the information.
- An inability to reasonably use the Web 3.0 ecosystem’s features could result in cybercrimes. It could sprout from the freedom of speech vision since content regulation would drastically change and rely upon the users. Therefore, before sharing a certain type of content, users must think of its impact on the people using the platform and society in general.
- Lastly, since Web 3.0 will be quite vast and widely interconnected, there are chances that users’ public and private data will become greatly accessible. Therefore, a clear functionality framework must be formed by DAOs to avoid such issues.
Future Of Social Networking With Web 3.0
The future of web 3.0 social networking could be bright provided the issues related to the adoption and usage of the technology are addressed democratically and systematically.
Other than that, what the technology aims to address and offer to the general public has been appreciated by tech enthusiasts, experts and people at large. A vision to transfer the autonomy and control from big corporations to the community is the driving principle of Web 3.0 social media.
Suppose this is something that is fully materialized. In that case, social networking powered by a peer-to-peer blockchain-based Web 3.0 ecosystem could truly empower the creators and might indeed establish a strong creators economy.
Other FAQs – Web 3.0 Social Network
Given below are some of the most prominent frequently asked questions regarding Web 3.0 and social media. Take a read to get a clearer understanding.
Q.1 What Is Web3 Social Media?
Web 3.0 social media would be similar to the networking applications in Web 2.0. The only difference would be how the information on the Web 3.0 social media platform is governed. It would be largely decentralized, and the users would maintain autonomy over data.
Q.2 How Will Web 3.0 Work?
Web 3.0 would work with the help of blockchain technology and the Web3 stack that entails dApps, DAOs, metaverse, crypto, NFTs, and other tokens. All these elements would direct how the Web 3.0 ecosystem would work.
Q.3 Will Social Media Be Safe With Web 3.0?
Social media could be safer with Web 3.0 because of the decentralized mechanism, which makes hacking difficult. Additionally, Web3 social media platforms could also maintain data privacy well.
Social Media in Web 3.0 – Conclusion
Web 3.0 social media would be distributed, transparent, and trustworthy because it would be built on blockchain, known for having the highest security standards. However, some technical flaws must be addressed to avoid missteps or crimes before the Web3 social media can fully materialize, and this can be accomplished only after comprehending the technology.
Besides that, the way Web 3.0 social media could empower the creator community and people could be worth exploring. It isn’t here yet, but projects by different companies have been initiated in the direction of Web3 social media, and something might soon come up.
Nitisha Lal is a writer enthusiastic and curious to learn new things. Currently, she writes about the latest developments in technology, particularly around Web3 and the Metaverse. She enjoys nature walks, capturing the world around her on the phone, or reading books when away from work.